Process
A structured approach to unstructured problems — from ambiguous brief to shipped product.
Design Process — 4 stages
Stakeholder interviews, user observation, contextual inquiry, service safari, and existing system audit to map the real problem space.
Journey maps, service blueprints across 3–6 swimlanes, information architecture, and systems mapping to frame the solution space precisely.
Lo-fi wireframes to hi-fi UI, interactive prototyping, design critique, WCAG AA accessibility review, component specification, and annotation.
Developer handoff, QA review, implementation support, stakeholder sign-off, training materials, and post-launch iteration.